Often, cultural myopia and the lack of cultural competency
are key reasons for failures of intercultural interactions.
In visual myopia, the affected individual is frequently
unaware of its existence until they are presented with 'glasses'
and a true world view. Similarly an individual or organization
with cultural myopia may not even be aware of the condition
causing the delayed projects, the cancelled contracts, the
miscommunications and the increasingly frustrated employees.
A crucial prerequisite to sustained success in today's
global business world is overcoming this cultural myopia;
coming to a recognition and understanding of the need for
cultural awareness and sensitivity. Overcoming this cultural
myopia and developing cultural competency becomes one of
the most exigent requirements of working globally. Work,
management, and communications styles can vary significantly
across cultures, businesses, and functions. What is effective
in one culture may be ineffective, or even inappropriate,
in other cultures. How can one navigate this seemingly patternless
maze and succeed across cultural boundaries?
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